About Alpfin
Who is Alpfin?
Alp Financial (AlpFin) is a London-based brokerage firm specialising in institutional FX liquidity and execution services. The company was founded on 13 May 2020 and is registered in the United Kingdom. It operates under the regulation of the Financial Conduct Authority (FCA), with its official domain being alpfin.com. The firm is headquartered at Level 7, One Canada Square, Canary Wharf, London, a prestigious financial district.
AlpFin positions itself as an agency broker, meaning it acts as an intermediary between institutional clients and liquidity providers, rather than taking the opposite side of trades. Its core offering includes access to FX Spot, Metals, and Non-Deliverable Forwards (NDFs), tailored to the needs of professional and institutional traders. The broker emphasises its technology-driven approach and low-latency connectivity.
Regulation and Trust
AlpFin holds regulatory authorisation from the FCA under reference number (presumably from the known facts, though not explicitly stated in the web results). Being FCA-regulated imposes strict operational standards, including client money segregation, regular reporting, and adherence to conduct rules. This regulatory status is a key factor for institutional clients who require counterparty due diligence.
In FXCanary's assessment, FCA regulation is among the most respected in the industry, providing a solid foundation of oversight. However, as the broker caters exclusively to institutions and professional counterparties, retail traders cannot access its services, and the protections for retail clients under FCA rules may not apply in the same way.
Target Audience
AlpFin explicitly targets institutional clients only, including banks, hedge funds, asset managers, and other professional trading firms. Its website states that it serves 'discerning institutional clients' and focuses on providing liquidity solutions for the FX institutional space. There is no mention of retail trading accounts or services for individual traders.
This institutional focus means the broker acts as a liquidity provider or prime-of-prime, aggregating and distributing pricing from major banks and other sources. Its clients are typically sophisticated market participants who require deep liquidity, low latency, and customizable credit arrangements.
Core Services and Products
AlpFin's primary service is providing liquidity for FX Spot, Metals, and NDFs. It emphasises fast connectivity and customised liquidity solutions. The broker also offers technology solutions, including a trading platform tool called Lucera, which it claims ensures rapid execution and minimal downtime. Response times are advertised as consistently under 50 milliseconds.
Additionally, the firm provides credit services to clients in various countries, facilitated through its prime brokerage relationship with NatWest Markets. This allows AlpFin to extend credit lines to institutional customers, enabling larger trading volumes. The broker also offers execution services and value-added technology for multi-asset access across institutional and retail sectors, though retail appears to be serviced through its technology solutions rather than direct client onboarding.
Technology and Infrastructure
The broker highlights its use of Lucera, described as an avant-garde technology tool that provides rapid execution and minimal downtime. AlpFin claims to have built a legacy-free cost base, which it says allows competitive pricing. The firm also mentions expanding in-house R&D capabilities and delivering innovative solutions such as unique multi-time zone low latency bridging and versatile price origination and distribution.
From the contact page, AlpFin provides a client services phone number and a technical service number, suggesting a dedicated support structure. The firm's offices are located at Canary Wharf, London, reinforcing its status as a London-based financial institution.
Contact and Social Media
AlpFin maintains a professional online presence with a website that includes detailed service descriptions, a contact form, and a blog. The broker is active on Facebook, LinkedIn, and Twitter/X, though the content appears to be educational and promotional rather than transactional. Clients can reach the firm via email at info@alpfin.com or through the contact form on the website.
The physical address is Level 7, One Canada Square, Canary Wharf, London E14 5AA (or E14 5NR on a different page), and the client services phone number is +44(0)203 405 7922. The broker also provides a separate technical service line.
Overview compiled by FXCanary from regulatory records and public data. full Alpfin review