New Direction

New Direction is a U.S.-based company founded in 2002 (according to its company description, though regulatory records show a registration date of March 27, 2019). The company is registered in the United States at 1070 W Century Dr., Louisville, CO 80027. It operates under the domain mydirection.com and maintains a presence on multiple social media platforms including Facebook, Instagram, LinkedIn, Twitter/X, and YouTube.

Despite being established for over two decades, New Direction is not regulated by any financial authority. This absence of regulatory oversight is a significant consideration for potential clients, as it means the company is not subject to the standards and protections afforded by a financial regulator.

New Direction focuses on providing self-directed investment accounts, allowing individuals to take control of their retirement savings. The platform supports a variety of account types, including Traditional and Roth IRAs, Simple IRAs, and Health Savings Accounts (HSAs). It also offers the ability to establish Limited Liability Companies (LLCs) for checkbook control, enabling investors to directly manage assets within their retirement accounts.

The company positions itself as a gateway to alternative investments, catering to clients who wish to diversify beyond traditional stocks and bonds. Its account structures are designed to give investors flexibility in managing their assets, though the specifics of fees, minimum deposits, and ongoing costs are not detailed in the available information.

New Direction offers a wide range of investment options, including real estate, private equity, private lending, and precious metals. These assets are typically not available through standard retirement account custodians. The company emphasizes the ability to invest in tangible assets and private transactions, which may appeal to sophisticated investors looking for portfolio diversification.

It is important to note that alternative investments carry different risk profiles and liquidity considerations compared to conventional securities. New Direction’s platform is intended for investors who are comfortable conducting their own due diligence and managing non-traditional assets. The company itself does not provide investment advice or recommendations; it acts as a custodian and administrator for self-directed accounts.

New Direction is aimed at individual investors who want greater control over their retirement funds and are interested in alternative assets. This includes self-employed individuals, real estate investors, and those seeking to use retirement funds for private lending or equity investments. The company’s services may also appeal to investors who wish to hold physical precious metals within their IRA.

Given the unregulated nature of the company, it is best suited for experienced investors who are aware of the risks and have the knowledge to manage their own investment decisions. Beginners or those seeking a fully managed investment solution may find the lack of oversight and support challenging.

New Direction maintains an active social media presence across multiple platforms, including Facebook, Instagram, LinkedIn, Twitter/X, and YouTube. This suggests a level of engagement with its audience and a willingness to share information publicly. However, the absence of regulatory registration and limited independent reviews make it difficult to verify the company’s claims or assess its track record.

Prospective clients are encouraged to conduct thorough research, including verifying the company’s history and any potential complaints. The lack of public feedback and regulatory oversight adds a layer of uncertainty that should not be overlooked.

The most notable risk associated with New Direction is its lack of regulation. Without oversight from a recognized financial authority, clients have no recourse to a regulatory ombudsman or compensation scheme if disputes arise. Additionally, self-directed IRA custodians do not offer the same protections as broker-dealers or banks; the onus is on the investor to ensure compliance with IRS rules and to vet their investments.

FXCanary’s Scam Risk Score for New Direction is 40 out of 100, indicating a guarded level of risk. This score reflects the company’s unregulated status and the limited independent information available. While the company has been operating for many years, the absence of regulatory scrutiny is a significant factor for cautious traders.