About HARD ASSETS ALLIANCE
What is Hard Assets Alliance?
Hard Assets Alliance is a precious metals investment firm headquartered in New York, United States, at 485 Lexington Avenue, Suite 304. The company was founded on March 19, 2019, though its website references operations since 2012. It focuses on enabling individual and institutional investors to buy, sell, and store physical bullion—gold, silver, platinum, and palladium—in allocated accounts.
The firm positions itself as a digital platform for tangible asset investing, contrasting with typical retail bullion dealers by offering vault storage with institutional-grade security. It does not offer leveraged forex, CFDs, or other derivative trading products.
Regulation and Risk Profile
According to FXCanary's records, Hard Assets Alliance has no registered financial regulators. The broker is not supervised by any known authority such as the SEC, CFTC, or FCA. This absence of regulatory oversight is a significant caution for investors, as it means there is no external body ensuring compliance with financial conduct rules or providing investor protection schemes.
Prospective clients should be aware that investing through an unregulated entity carries heightened risks, including potential issues with fund segregation, dispute resolution, and account recovery. The FXCanary Scam Risk Score for this broker is 40 out of 100, indicating a guarded risk level.
Products and Services Offered
Hard Assets Alliance offers a range of precious metal products, including coins and bars in gold, silver, platinum, and palladium. Clients can purchase metals through the platform and choose storage in secure vaults located in various jurisdictions. The broker also provides retirement account options specifically tailored for gold IRAs, as well as accounts for trusts and corporate entities.
Storage fees are tiered based on the total value of holdings, with rates varying by metal type. The platform supports 24/7 trading and offers sell-back functionality, allowing clients to liquidate holdings at transparent prices. Delivery of physical metals is available, subject to shipping limitations.
Account Opening and Funding
Opening an account is described as a simple online process requiring personal information. Clients can select from personal, tax-advantaged retirement, trust, or corporate accounts. Funding is required before any purchase, and the broker accepts deposits via various methods detailed on its support site.
The platform also offers personalized onboarding support via appointments. An active support team is available by phone during business hours (Monday to Friday, 9:00 a.m. to 6:00 p.m. ET). The firm maintains a presence on Facebook and LinkedIn for customer engagement.
Target Audience
Hard Assets Alliance is designed for investors seeking direct ownership of physical precious metals as a hedge against economic instability or inflation. Its client base includes both retail investors and institutional clients, as indicated by claims of over 200,000 customer accounts and $8.6 billion in assets.
The broker is not suitable for traders looking for leveraged forex or CFD instruments, nor for those seeking regulated broker protection. It appeals primarily to long-term holders of bullion who prefer allocated storage over home delivery or ETF-based exposure.
Overview compiled by FXCanary from regulatory records and public data. full HARD ASSETS ALLIANCE review