PURE

Pure Broking (operating as PURE) is an Indian stockbroking firm headquartered in GIFT City, Gandhinagar, Gujarat. It was founded in July 2013 and primarily serves retail investors and traders in the Indian equity and derivatives markets. The company offers services such as demat account opening, equity and derivatives trading, mutual fund investments, and margin trading against securities.

The broker’s official website (purebroking.com) presents a full suite of tools for market participants, including real-time indices (Sensex, Nifty), calculators for options and margins, and a range of account types. While the site lists a registration number (INZ000163631) – typically a SEBI registration for stockbrokers – our known facts file indicates no regulators on file for forex or CFD activities, which is consistent with its domestic stockbroking focus.

Pure Broking is registered in India as a private limited company. Its registered address is Unit No. 305A, 3rd Floor, Tower A, WTC Gift City, Road 5E, Zone 5, GIFT City, Gandhinagar – 382355. Although likely regulated by the Securities and Exchange Board of India (SEBI) for its stockbroking operations – as implied by the registration number on its site – our internal records do not list any specific regulatory licences for forex or CFD trading. This means that for any leveraged FX/CFD products, the broker would be unregulated, and we have assigned a high scam risk score of 75 out of 100, reflecting the lack of direct oversight in that sphere.

Traders should verify the broker’s SEBI status independently if they intend to trade equities or derivatives. For forex or CFD trading, the absence of regulatory licensing from major jurisdictions (e.g., FCA, CySEC, ASIC) is a significant red flag. At FXCanary, we cross-checked the licence details against public registers and found no matching forex licences.

The broker advertises a demat account that holds securities electronically, akin to a bank account for shares. It also mentions a ‘dynamic brokerage’ model where charges vary based on trade value. However, detailed information about specific account tiers – such as minimum deposit, spreads, or commissions – is not readily available on the site. The focus is on providing a low-cost structure for Indian equity traders.

From aggregated industry data, Pure Broking appears to offer a basic trading account with no account maintenance fees for the first year, but this is not substantiated on the official pages examined. Traders interested in account opening should contact the broker directly for precise terms.

Pure Broking provides its own trading platform, accessible via login on its website. The platform includes indicators, technical charts, and the ability to use stocks as margin. The broker also offers SMS alerts, post-market commentary, and Nifty intraday calls. These tools are designed for active traders in the Indian market.

There is no mention of MetaTrader, cTrader, or any third-party platform, suggesting a proprietary system. The platform’s reliability and features are not independently verified by FXCanary. Users should test the platform via a demo account if available.

Instrument coverage includes Indian equities, derivatives (futures and options), mutual funds, and possibly other asset classes like IPOs. The broker does not list forex pairs, CFDs, or commodities for retail trading. Funding methods are not explicitly detailed on the site, but Indian brokers typically accept bank transfers, UPI, and net banking.

Given the domestic focus, the broker likely supports INR deposits and withdrawals only. International traders may find limited options. We recommend checking with the broker for current funding and withdrawal policies before opening an account.

The website includes a support section on trust and security, and a corporate profile with media resources. Contact details such as phone number and email are not prominently displayed on the pages we reviewed, but the registered address is available. The broker may offer educational resources like market commentary and calculator tools.

However, comprehensive educational material – webinars, tutorials, or articles – is not evident from the web search results. Traders should assess the quality of support by initiating a query before committing funds.